How to Find new customers with LinkedIn – PART2

These are the first two strategies to find new customers:
Strategy 1: search by name

If you know the name of your prospect, it is relatively simple: fill in the name in the search field at the top of the page. What if it is someone with a common name such as Andy Johnson (more than 4,600 hits)? Then you have a different approach is needed.

If you have “Advanced Search” and “Andy” used in the “First Name” field and “Johnson” in the “Last Name” field blank, but still about 1,600 hits.

Whence this great difference?

If you use the search field at the top of the page, search for LinkedIn to those words throughout the whole profile (this is the same as the “Keywords” field). If you used specific fields such as “First Name” and “Last Name”, then it just looks in these fields.

Note: we have already seen several people with their first name in the field for the last name, and vice versa. This helps of course not to be found. So look after your profile or for you is correct.
Strategy 2: Search with parameters

When you think of your goals are left and they have specifically made, go have a few parameters that can be used in the “Advanced Search” screen (you can find the “Advanced” link next to the search field).

These are the fields available in “Advanced Search”:

Keywords (keywords): Here you can fill in whatever. LinkedIn searches than in all fields (free text and lists).
First Name and Last Name (first name and last name.
Location (place): Anywhere (anywhere in the world) or “located near” (close to) followed by your own country.
Postal Code (zip code): you can search within a radius around a certain zip code. This helps to refine your search results, of course, just like that is useful regarding your goal.
Title (title): function. An interesting option is that you can choose to see just people who now have that position, people who held that position in the past, or both (default). Note: this field searches for the function (“current” or “past”), not on the “Professional Headline” (= description under your photo on your profile).
Company (company): an interesting option is that you can choose to see just people who now work for this company, people who have worked there or both (default).
Industry (industry): you can search in all industries or in more specific branches.
Relationship (how far removed): you can search on LinkedIn or you search all members limit to people in your 1st, 2nd, 3rd degree network or beyond, or to people who belong to the same groups as you.
Language (language): you can limit your search to people who speak a specific language. We recommend this because you can miss, however, many people who still do not use this option.

If you have a paid account, then you get these additional search options:

Company Size (company size): different options, from 1-10 to 10,000 +.
Seniority Level: different options, currently: Manager, Owner (owner), Partner, CXO, VP, Director, Senior, Entry (Starter), Students & Interns and Volunteer (volunteer).
Interested in (interested in): any user (by default) or the specific profile with whom that person wants to connecting, as he has indicated (see bottom of the page on your own profile for the options thereabouts).
Fortune 1000: you can limit your search to the Fortune top 50, top 100, top 250, top 500 and top 1000.
Search only other open link members (just search on other “open link” members): people who take a paid account (upgrade) can send messages to each other free of charge if they do not sit in each other’s 1st grade network. If you have a basic account (free), then you should “InMails” buy in order to do that. Checking this box means that you can restrict the search to those people where you can send a message to free.

After you have completed your search, you can sort the search results.

Relevance (relevance) (default): results are sorted according to calculations based on the keywords you have entered and your network of connections.
Relationship (relationship): the 1st degree, 2nd degree and groups are first shown (in that order). 3rd grade and “outside network members” are always combined. Use this option if you’re not specifically looking to someone. 2nd degree contacts are easier to achieve (via the Magic Mail) than 3rd degree contacts.
Relationship + Recommendations (relationship + recommendations): agreements are shown on your level of connection and the number of recommendations (how more recommendations the higher in the list). Use this option if you’re looking for a supplier or partner. The recommendations can give you a first impression.
Connections (connections): the people with the most connections are at the top.
Keywords (keywords): this arrangement gives the best agreement purely based on your question.
Views (view): how the search results are displayed: Basic (default) or extended. The difference between both is that the extended view also shows you the amount of connections, the amount of recommendations and current and past positions (functions).


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