Half of 200 Signals in Google’s Ranking Algorithm Revealed

Many webmasters-especially newbies in SEO–might have not known a thing or two about the 200 signals Google use on their algorithms in ranking websites. There are tons of websites that talk about this but only a quarter of those were provided.

Based on research from countless of websites that gave all of those signals—-including Google’s webmaster guidelines and forum discussions—I’ve compiled them all and come up over a hundred.

The rest? Probably that’s the secret that no one could ever figure out; only Google knows them. They can’t reveal them due to trading secrets, a delicate part of business.

In addition, SEOmoz has its own graph about search engine factors for websites. You can refer to the images below:

Image from graph in overall ranking algorithm from semoz.org

And oh, there’s two we can add up to that: the Panda and Penguin algorithm updates. Add that’s for the other half of 200 Google’s ranking algorithm signals.

Here’s what I came up with:

The answer to these signals should be yes to achieve best possible rank in Google search engine:

1. Is the keyword preference present in title tag?
2. Is the keyword preference present in meta description?
3. Is the keyword inside the content repeated three times the most?
4. Is the keyword or search term is bolded or italicized at least once?
5. Is keyword included in heading tags?
6. Are there at least two internal anchor texts of the particular keyword leading to the page?
7. Is the page has a PR (Page Rank? Or is the page has a PR of 3, 4 or 5?
8. Is the authority of the domain good?
9. Is the website’s loading speed is less than 1 second?
10. Are the amount of texts or contents more than the amount of ads?
11. Is there a phone number of the business, blog, or website?
12. Are original images present in most pages of the site?
13. Are there substantial amount of internal links?
14. Are most contents inside the site original and high quality?
15. Is the site regularly updated with fresh contents?
16. Do the images have alt attributes?
17. Are the amounts of contents considerable if the ads are removed?
18. Does the site have video markup?
19. Does the site have rich snippets?
20. Is the IP class and location of server good?
21. Is the content below the fold more than the content above the fold?
22. Is this a top level domain?
23. Is the domain owned by the current owner and not registered to someone.
24. Are the keywords not over stuffed or over used
25. Does the site not practice cloaking (black hat SEO techniques)
26. Are there no hidden texts?
27. Are there no duplicate contents in the site from other websites?
28. Are there no 404 errors, at least few?
29. Does the HTML of the site match to the W3C standards?
30. Does the site have good user behaviour?
31. Is the bounce rate below 75%?
32. Are there more than 40% returning visitors?
33. Is the entirety of the site user-friendly with navigational links?
34. Is the site’s domain name related to the keywords and pages of the site?
35. Are anchor texts for backlinks in every page not more than 20?
36. Does the site build backlinks less than 10 per day?
37. Does every page have already at least a PR of 1?
38. Does the backlinks have more follow attributes than nofollow attributes?
39. Does the site have sufficient amount of mentions of the domain without being hyperlinked?
40. Does the site have more backlinks to the root domain than the pages?
41. Are external links adjoining the internal links in each page?
42. Is the site listed in Google places?
43. Is the site now uses Google + Local (latest)?
44. Is the site has better link profiles than the competitive websites ?
45. Are the backlinks fresh or not more than one year?
46. Are the backlinks in every page of the site grow naturally and not faster than they should?
47. Does the site not participate in paid link programs?
48. Does it not sell “followed” links to other sites?
49. Does the site have no history of spams or blocks from other sites?
50. Does the site have a brand logo?
51. Does the logo appears on all pages of the site?
52. Can the logo be seen in other websites?
53. Does the site send sufficient amounts of branded emails to its clients?
54. Does the site have considerable amount of Gmail accounts which receive messages that contain the branding of the site?
55. Does the site have a real Linkedln profile?
56. Does the site have substantial amount of branded keywords associated with the brand name
57. Does the site have real physical mailing address?
58. Does the site more than a year old?
59. Are there considerable branded external links?
60. Does the site have Twitter profile?
61. Does the site have Google + brand page?
62. Does the site have sufficient number of likes in its Facebook page?
63. Are there many users tweeting the homepage and other pages of the site?
64. Does the website’s Twitter profile have more than 1,000 followers?
65. Are there surrounding texts from the Twitter links?
66. Does the site have good rate of Social Media page views?
67. Does the site have UGC or User Generated Content like social participation or discussions?
68. Are there many users sharing the pages in social media sites?
69. Is the site more often shared through emails and in social media community?
70. Does the website use Google Adwords for marketing?
71. Is the website promoted in Google Display Network?
72. Is the site included in Yell.com or Business Link?
73. Is there a physical address associated with the site?
74. Is the CTR (Click-through-rate) of the site in search engines good?
75. Is the bounce rate of the website from the search results good?
76. Does the site have good reviews from other reputable sites?
77. Does the site have no past penalties?
78. Does the name of the owner along with the domain url—including IP add– not considered by Akismet as spam?
79. Does the site have substantial amount of pages indexed by Google?
80. Are the users of the site spent more than 1 minute on the site?
81. Are the users browse two or more pages on the site?
82. Are there no broken links on the site?
83. Are the backlinks sourced from relevant and reputable sites?
84. Does the site have suitable amount of directory submissions?
85. Does the site not spin article for articles submissions?
86. Does the site give credits to sources where the content or image is acquired from?
87. Does the site use original idea included in the titles, keywords and the whole topic of the site?
88. Does the site have more original images than acquired images?
89. Does the site receive positive reviews by mature readers from other reputable websites?
90. Does the site have Web award displayed on the site?
91. Does the name of the site owner or author mentioned frequently in other websites?
92. Is the site owner or writer already popular on the Web?
93. Are there no grammar and spelling errors on the site?
94. Does the site have proper punctuations on its contents?
95. Does the site don’t do any black hat or blue hat techniques such as keyword spinning and putting special characters on title tags and meta descriptions?
96. Does the site have contents that pass the readability standards?
97. Are the titles and topics in each page relate to the whole niche of the site?
98. Is this website or blog written by an honest and credible individual?
99. Does the site not redirect users to irrelevant pages just to increase page views?
100. Is this site not MFA (Made for Adsense)?

As far as my sources and knowledge can reach me, these are the only half of the 200 Google ranking algorithm signals I can give you. It is difficult to figure out the other half possible signals otherwise we make unsafe guesses.

However, here are “my” other safe assumptions that I can give to proceed based on my personal opinion:

101. Is the site a problem solver for users?
102. Does the site have adequate categories and tags pages?
103. Does the site have no thin contents in every page?
104. Does the site have a good amount of organic backlinks?

To continue with Panda and Penguin that should be on 105th and 106th, and then extract into a number of sub signals to complete the list of 200. This could include issues of spammy links, duplicate contents, and other factors that the new algorithm updates can hit.

It still all boils down to two most important factors Google actually measures based on their ranking algorithms. Number 1, valuable content, and number 2, a considerable amount of good inbound and outbound links. And that’s it. The other half of 200 signals are probably broken into sub signals only God and Google know what.

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Images above also sourced from http://www.seomoz.org/article/search-ranking-factors#predictions]

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