CERTIFICATIONS
Google Analytics 360 – (https://analytics.google.com/analytics/academy/certificate/AG6tDzulSCCJvds3n0rTRA)
Google Tag Manager 360 – (https://analytics.google.com/analytics/academy/certificate/bwmPjuPLT7iNQt7B9F6bQQ)
Google Analytics for Power Users – (https://analytics.google.com/analytics/academy/certificate/sJ4Sd673RES5786zG3Fk-w)
Google Ads Fundamentals – (https://academy.exceedlms.com/student/award/33686443)
DIGITAL ANALYTICS CORE COMPENTENCIES
Adobe Analytics (SiteCatalyst)
Adobe Dynamic Tag Manager (Launch)
Adobe Target
Adobe Workspace
Google Analytics 360
Google Analytics 4 (GA4)
Google Tag Manager 360
Analytics Planning and Strategy
Reporting Dashboards
Troubleshooting & Problem Solving
Web/Apps Analytics tracking Quality Assurance & User Testing
Data Collecting and Analysis
Google Studio/Power BI/Tableau
Agile Methodology
Technical Support & Documentation
Data Quality
MailChimp
DIGITAL MARKETING (e-commerce) CORE COMPETENCIES
SEO Search Engine Optimization
Google AdWords (SEM)
Social Media (Sentiment Classifications)
Content Engineering/Writing
Website/App Promotions
Competitor Analysis
Client Consulting
Agency Management Technical Support & Documentation
Digital Marketing Strategies
Troubleshooting & Problem Resolution
Web/Apps Quality Assurance & User Testing
Website Management (CRM/CMS)
Market Research (Product / Consumer)
Project & Team Management/ Trainings
Cross-functional Coordination
Learning (in progress):
Google Big Query
Standard SQL
GCP (Google Cloud Platform)
Python
Tableau/Qlikview
• Project/Product Management: Agile methodologies (Jira)
• Analytics and Web Tracking Tools: Implementation of Ecommerce and user Analytics Tracking via Google Analytics 360, Adobe Analytics, Web Trends, WebTrekk, ComScore DAx Analytics, Mobile Analytics and Webmaster Tools
• Tag Management Tools: Ensighten Tag Manager, Dynamic Tag Manager (DTM), Google Tag Manager 360 (GTM), Tags Debugging Tools Charles/Fiddler, Browser Debugger
• Search Engine Optimization (SEO): Manipulate Google Penguin and Panda Algorithms, Mata Tags Optimization, Competitor Analysis, Website Analysis, UI Optimization, Content Optimization/Strategy, Content Writing, Relative Niche Link Building (Authority Building), Lead Generation, Affiliate Marketing, Article Citation, Content Syndication, Email Marketing, Interactive Marketing, Podcasts, Content Marketing (Inbound Marketing), Mobile SEO, Local SEO, Branding, Reputation Management, Search Engine Penalty Recovery
• Search Engine Marketing (SEM): A/B Testing, Google AdWords, AdSense, Keyword Research, Display Advertising, Contextual Advertising, Pay Per Click (PPC), Bing AdWords, Paid Content, ASO (App Search Optimization) and News Syndication
• Social Media Optimization: Social Media Marketing, Sentiment Analysis, Professional Profile Creation, Content Posting, Social Analytics and Measurement (Facebook, LinkedIn, Twitter, YouTube, Blogging)
• Other Expertise: WordPress, Adobe Photoshop, Adobe Captivate, MS Office (Word, Excel, PPT, etc.)
• Technologies: Basic JavaScript, HTML, CSS, WAMP Server, Domain Hosting/Publishing, BigQuery, Python
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