CERTIFICATIONS

Google Analytics 360 – (https://analytics.google.com/analytics/academy/certificate/AG6tDzulSCCJvds3n0rTRA)
Google Tag Manager 360 – (https://analytics.google.com/analytics/academy/certificate/bwmPjuPLT7iNQt7B9F6bQQ)
Google Analytics for Power Users – (https://analytics.google.com/analytics/academy/certificate/sJ4Sd673RES5786zG3Fk-w)
Google Ads Fundamentals – (https://academy.exceedlms.com/student/award/33686443)

DIGITAL ANALYTICS CORE COMPENTENCIES

 Adobe Analytics (SiteCatalyst)
 Adobe Dynamic Tag Manager (Launch)
 Adobe Target
 Adobe Workspace
 Google Analytics 360
 Google Analytics 4 (GA4)
 Google Tag Manager 360
 Analytics Planning and Strategy
 Reporting Dashboards
 Troubleshooting & Problem Solving
 Web/Apps Analytics tracking Quality Assurance & User Testing
 Data Collecting and Analysis
 Google Studio/Power BI/Tableau
 Agile Methodology
 Technical Support & Documentation
 Data Quality
 MailChimp

DIGITAL MARKETING (e-commerce) CORE COMPETENCIES

 SEO Search Engine Optimization
 Google AdWords (SEM)
 Social Media (Sentiment Classifications)
 Content Engineering/Writing
 Website/App Promotions
 Competitor Analysis
 Client Consulting
 Agency Management  Technical Support & Documentation
 Digital Marketing Strategies
 Troubleshooting & Problem Resolution
 Web/Apps Quality Assurance & User Testing
 Website Management (CRM/CMS)
 Market Research (Product / Consumer)
 Project & Team Management/ Trainings
 Cross-functional Coordination

Learning (in progress):
 Google Big Query
 Standard SQL
 GCP (Google Cloud Platform)
 Python
 Tableau/Qlikview

• Project/Product Management: Agile methodologies (Jira)
• Analytics and Web Tracking Tools: Implementation of Ecommerce and user Analytics Tracking via Google Analytics 360, Adobe Analytics, Web Trends, WebTrekk, ComScore DAx Analytics, Mobile Analytics and Webmaster Tools
• Tag Management Tools: Ensighten Tag Manager, Dynamic Tag Manager (DTM), Google Tag Manager 360 (GTM), Tags Debugging Tools Charles/Fiddler, Browser Debugger
• Search Engine Optimization (SEO): Manipulate Google Penguin and Panda Algorithms, Mata Tags Optimization, Competitor Analysis, Website Analysis, UI Optimization, Content Optimization/Strategy, Content Writing, Relative Niche Link Building (Authority Building), Lead Generation, Affiliate Marketing, Article Citation, Content Syndication, Email Marketing, Interactive Marketing, Podcasts, Content Marketing (Inbound Marketing), Mobile SEO, Local SEO, Branding, Reputation Management, Search Engine Penalty Recovery
• Search Engine Marketing (SEM): A/B Testing, Google AdWords, AdSense, Keyword Research, Display Advertising, Contextual Advertising, Pay Per Click (PPC), Bing AdWords, Paid Content, ASO (App Search Optimization) and News Syndication
• Social Media Optimization: Social Media Marketing, Sentiment Analysis, Professional Profile Creation, Content Posting, Social Analytics and Measurement (Facebook, LinkedIn, Twitter, YouTube, Blogging)
• Other Expertise: WordPress, Adobe Photoshop, Adobe Captivate, MS Office (Word, Excel, PPT, etc.)
• Technologies: Basic JavaScript, HTML, CSS, WAMP Server, Domain Hosting/Publishing, BigQuery, Python